ESPN REPORT: Michigan Wolverines’ Kalel Mullings Signs Historic $38 Million Endorsement Deal with Powerade, Donates Millions to Program and Orphanage
In a groundbreaking development that has sent shockwaves through the college football world, Michigan Wolverines star Kalel Mullings has signed a record-setting $38 million endorsement deal with Powerade, according to an exclusive ESPN report. The unprecedented deal marks one of the largest endorsement contracts ever awarded to a college athlete, reinforcing the transformative impact of the NCAAβs Name, Image, and Likeness (NIL) policy changes.
Mullings, a standout linebacker and occasional running back, has been a cornerstone of Michiganβs football success over the past two seasons. Known for his athleticism, leadership, and versatility on the field, the 6-foot-2, 239-pound athlete is now making headlines for his impact off the gridiron as well.
What sets this deal apart is not just its financial magnitude but the inspiring generosity that followed. In a heartfelt move that has earned him admiration nationwide, Mullings has pledged to donate $18 million of his endorsement earnings back to the Michigan football program. The contribution is aimed at improving training facilities, scholarship support, and athlete wellness initiatives β a gesture that solidifies Mullings’ commitment to the future of the program he proudly represents.
But his philanthropy doesnβt stop there. In a remarkable act of compassion, Mullings has also donated $4.8 million to a Detroit-based orphanage that he visited during a youth outreach program last year. His donation will support housing, education, and mental health services for hundreds of underserved children in the area, aligning with his long-standing commitment to community upliftment.
Speaking to ESPN, Mullings stated, βIβve been blessed with an incredible opportunity, and itβs only right to share that with the communities that shaped me. Michigan football has given me everything, and I want to give back in a way that leaves a legacy far beyond touchdowns and tackles.β
The deal with Powerade includes a multi-year marketing campaign, branded merchandise, and appearances that will highlight Mullingsβ story of grit, growth, and giving. Industry analysts predict this deal will set a new benchmark for NIL endorsements, and Mullingsβ philanthropic choices could inspire a new generation of athlete-leaders.
With his on-field prowess, off-field humility, and now his monumental generosity, Kalel Mullings has not only secured a place in sports business history β he has also etched his name in the hearts of fans and future athletes alike.