The Parramatta Eels have announced a landmark moment for the club and its supporters: building giant James Hardie will return as the teamβs major sponsor from 2025. The news, confirmed earlier today, has been hailed as both a symbolic revival of a proud partnership and a powerful step forward in the Eelsβ quest for success on and off the field.
James Hardie, a global leader in building materials, previously held a strong association with the Eels during some of the clubβs golden years. Their brand was emblazoned across the famous blue and gold jerseys during eras that delivered unforgettable memories for Parramatta fans. The decision to reunite with the Eels has therefore stirred a wave of nostalgia, but just as importantly, it has ignited optimism for the future.
Club officials have spoken with confidence about what this partnership will bring. Beyond financial backing, James Hardieβs investment will focus on growth, infrastructure, and strengthening the Eelsβ footprint within the community. With grassroots programs, junior development pathways, and community outreach all flagged as priorities, the club believes this deal will create long-term benefits that extend far beyond game day.
Eels CEO Jim Sarantinos described the agreement as a defining moment for the clubβs next chapter. βThe return of James Hardie as our major partner is more than just a sponsorshipβit is a reunion of two proud organisations built on resilience, strength, and tradition. Together, we will invest in the growth of rugby league in Western Sydney and ensure the Eels remain a powerhouse for future generations.β
Fans too have responded with enthusiasm. For many long-time supporters, the James Hardie logo represents an iconic era in which the club rose to prominence and carved out its identity as one of the NRLβs most passionate teams. Social media has been flooded with excitement, with some supporters declaring the partnership as a sign that βthe glory days are set to return.β
From a business standpoint, the timing is crucial. The Eels are a club with enormous potential, boasting one of the largest supporter bases in the competition and a stronghold in the ever-expanding Western Sydney market. Aligning with a brand of James Hardieβs global reputation signals not only commercial strength but also faith in the Eelsβ direction under coach Brad Arthur and the clubβs football department.
The deal is also expected to play a role in ensuring stability at the top level, giving the Eels the financial muscle to retain and recruit top talent while also building sustainable programs for the next generation of players. Off the field, it opens the door to new initiatives that will see the club take a stronger role in the lives of its community, particularly in junior rugby league and grassroots sport.
As 2025 approaches, the blue and gold faithful are preparing for a new era defined by ambition, unity, and strength. The return of James Hardie is not just a sponsorship dealβit is a declaration of intent, one that ties together history, community, and the promise of a brighter future for the Parramatta Eels.
