In a groundbreaking development for college athletics, Nebraska Cornhuskers’ outside linebacker Dawson Merritt has secured a multi-million-dollar Name, Image, and Likeness (NIL) agreement with EA Sports. This landmark deal positions Merritt as one of the highest-paid college football players in the NIL era and sets a new benchmark for athlete endorsements in collegiate sports.
Merritt, a four-star recruit from Blue Valley High School in Stillwell, Kansas, initially committed to the Alabama Crimson Tide. However, in November 2024, he announced a pivotal decision to flip his commitment to Nebraska, a move influenced by the persuasive efforts of Nebraska quarterback Dylan Raiola and the welcoming environment fostered by the Cornhuskers’ community. Merritt cited the unparalleled support from Nebraska fans and the program’s vision as key factors in his decision.
The EA Sports agreement comes amid the company’s renewed focus on integrating real collegiate athletes into its gaming franchises. Following the success of “EA Sports College Football 25,” where over 10,000 athletes were offered NIL deals to feature in the game, EA Sports has significantly increased its investment in player likenesses for the upcoming “College Football 26.” Athletes opting into the game are now set to receive a minimum of $1,500, more than double the previous year’s payout, along with a Deluxe Edition of the game.
Merritt’s deal, however, far surpasses this baseline. While specific figures have not been disclosed, sources indicate that the agreement is valued in the multi-million-dollar range, reflecting Merritt’s prominence and marketability. This contract not only underscores EA Sports’ commitment to featuring top-tier talent in their games but also highlights the evolving landscape of NIL opportunities, where elite college athletes can secure substantial endorsements comparable to professional levels.
This historic agreement is expected to have a ripple effect across college athletics, encouraging other high-profile athletes to explore and negotiate significant NIL deals. It also sets a precedent for video game developers and other companies seeking to collaborate with collegiate talent, emphasizing the growing importance and value of athlete endorsements in the collegiate sports arena.
As Merritt prepares for his debut season with the Cornhuskers, his focus remains on contributing to the team’s success on the field. Nevertheless, his groundbreaking NIL deal with EA Sports marks a significant milestone in college football, heralding a new era where collegiate athletes are rightfully recognized and compensated for their influence and marketability.
