BREAKING NEWS: Milwaukee Bucks Announce $15.7 Million Renovation of Fiserv Forum to Reinvent Venue as Premier Entertainment and Major Events Hub…………….
Milwaukee, WI – June 3, 2025 — The Milwaukee Bucks have officially announced a sweeping $15.7 million renovation of Fiserv Forum, setting the stage for the arena to evolve into a dynamic entertainment and major events destination for the Midwest. The high-profile investment, unveiled during a press conference held at the arena’s atrium, signals the franchise’s ambitious commitment to transforming Fiserv Forum into a next-generation venue for sports, concerts, conventions, and cultural experiences.
Fiserv Forum, which opened in 2018 as the new home of the Bucks and the Marquette Golden Eagles, has already become an architectural and cultural icon in downtown Milwaukee. However, with the entertainment landscape rapidly evolving, the Bucks’ leadership believes the time is right to elevate the venue’s capabilities and solidify its place on the national stage.
> “This investment isn’t just about upgrading a building—it’s about expanding the vision,” said Peter Feigin, President of the Milwaukee Bucks and Fiserv Forum. “We want Fiserv Forum to serve not only as the best place to watch a basketball game, but as the most exciting, accessible, and technologically advanced gathering place in the region.”
Key Features of the Renovation Project
The $15.7 million renovation will encompass a range of upgrades aimed at enhancing both fan experience and event-hosting capacity. These improvements include:
1. Advanced Fan Amenities
Enhanced seating layouts with improved sightlines and increased comfort
Redesigned concourses with more space and better crowd flow
Updated and expanded restrooms and family-friendly amenities
2. Expanded Premium and Hospitality Areas
Construction of new luxury suites and premium club spaces
Renovation of existing VIP lounges with contemporary furnishings and upgraded catering options
New social viewing zones and communal fan spaces with skyline views
3. Cutting-Edge Technology Integratio
Arena-wide installation of 360-degree LED displays and digital signage
State-of-the-art audio and lighting systems tailored for live concerts and multimedia events
Interactive fan engagement platforms, including AR/VR experiences and mobile integrations
4. Green Building & Sustainability Initiatives
Upgraded energy-efficient HVAC and LED lighting systems
Use of sustainable building materials and eco-conscious design principles
Expansion of recycling and waste-reduction programs
Economic Impact and Community Opportunity
The Bucks organization emphasized that the renovation is not only about upgrading the building but also about driving tangible benefits to the local economy. Officials estimate that the project will generate over 200 short-term construction jobs and stimulate ongoing economic growth by increasing bookings for events and conferences year-round.
City leaders echoed that sentiment, with Milwaukee Mayor Cavalier Johnson stating, “This renovation is a signal of confidence in our city’s future. It will bring in more events, more visitors, and more revenue. But more importantly, it will give our community a space that reflects our pride and potential.”
In addition, the Bucks have committed to community-based programming, including making new venue spaces available for local nonprofits, youth organizations, and public initiatives.
Positioning Milwaukee as a Regional Destination
With these upgrades, Fiserv Forum aims to become a versatile venue that competes with top-tier arenas in cities like Chicago, Minneapolis, and Indianapolis. The new design will support an expanded calendar of events, including large-scale concerts, esports tournaments, business expos, NCAA regional games, and fan festivals.
The upgrades are designed not just to attract national and international acts, but to keep local fans and families returning for a variety of experiences year-round.
> “Our goal is for someone to say, ‘I can’t believe this is in Milwaukee,’ every time they walk through these doors,” said Feigin.
Timeline and Project Rollout
Renovation work will begin in mid-summer 2025 and proceed in phases to ensure minimal disruption to ongoing events. The bulk of the project is expected to be completed by Fall 2026, ahead of the 2026–2027 NBA season.
The Bucks and Fiserv Forum management will provide regular updates and behind-the-scenes access to fans and stakeholders through social media and a dedicated renovation portal on the venue’s website.
Conclusion
The $15.7 million renovation of Fiserv Forum represents a strategic investment in both infrastructure and imagination. It is a move that not only upgrades Milwaukee’s largest entertainment venue but repositions it as a competitive, innovative, and inclusive space for all.
As the Bucks continue to build momentum on and off the court, Fiserv Forum stands as a symbol of what the franchise—and the city—can achieve: bold vision, world-class execution, and a place where everyone belongs.
For more information and renovation updates, visit www.fiservforum.com or follow @Bucks and @FiservForum on social media.
