In a landmark announcement that has sparked excitement across the rugby league community, James Hardie has been confirmed as the returning major sponsor of the Parramatta Eels from the 2025 season onwards. The revival of this historic partnership marks a significant moment for the club, as it not only reconnects with a key figure from its past but also sets the stage for a new era of growth, stability, and ambition.
James Hardie, a globally renowned building materials company, has a proud legacy of supporting Australian sport, and its association with the Eels holds a special place in the hearts of fans. The partnership stretches back to the golden era of the 1980s when Parramatta enjoyed one of the most dominant periods in rugby league history, securing multiple premierships with the James Hardie brand proudly displayed on their jerseys. For many long-time supporters, the return of this sponsor is far more than a financial arrangement β it is a homecoming.
Parramatta Eels CEO Jim Sarantinos hailed the announcement as a milestone that reinforces the clubβs growing stature both on and off the field. βJames Hardie was an integral part of our journey during one of the most successful chapters in our history,β he said. βTo have them back on board as major sponsor is not just about nostalgia, but about building a future defined by sustainability, success, and connection to the community.β
The sponsorship deal will see James Hardieβs branding return to the iconic blue and gold jerseys starting with the 2025 NRL season. More importantly, the agreement includes long-term investment into grassroots development, player welfare initiatives, and fan engagement programs. This comprehensive commitment ensures that the benefits extend well beyond the professional squad, reaching junior pathways and community rugby league across Western Sydney.
For supporters, the announcement has sparked a wave of optimism. Many took to social media to express their excitement, celebrating the return of a partnership that defined some of the clubβs proudest moments. Former Eels legends have also welcomed the news, with several describing the partnership as the βmissing pieceβ that ties the clubβs glorious past to its promising present.
James Hardie executives emphasized that the decision to return was driven by shared values and a vision for long-term growth. βWe are thrilled to once again stand alongside the Parramatta Eels,β said a company spokesperson. βThis is about honoring tradition while also investing in the next generation. We see the Eels not only as a successful sporting club but as a symbol of resilience and community pride in Western Sydney, and we are committed to being part of their future journey.β
With the Eels continuing to build a competitive roster and strengthen their off-field foundations, the timing of this sponsorship could not be more fitting. The club is determined to convert its potential into premiership glory, and having a major sponsor of James Hardieβs stature is expected to provide both the financial backing and the symbolic boost to achieve that goal.
As the 2025 season approaches, anticipation is building. The return of James Hardie signals more than just a partnership β it represents a powerful reunion, a blending of history and ambition, and a bold step forward for one of rugby leagueβs proudest clubs.
