Thomas Haugh Signs $30 Million Endorsement Deal with New Balance in Hometown Ceremony
Florida men’s basketball standout Thomas Haugh, a leading prospect in the upcoming NBA draft, has inked a major endorsement deal with global sportswear brand New Balance, reportedly worth over $30 million. The announcement was made during an emotional ceremony in his hometown, where the young star’s remarkable journey from local courts to national prominence was celebrated.
Haugh, known for his explosive athleticism, sharp basketball IQ, and versatility on the court, has been a standout for the Florida Gators. His dominant performances this season have propelled him into the spotlight, making him one of the most anticipated prospects heading into the NBA draft. His partnership with New Balance marks a significant milestone in his burgeoning career, reflecting his growing influence both on and off the court.
The signing ceremony took place at his high school gym in his hometown, drawing an impressive crowd of family, friends, teammates, and fans who have supported Haugh throughout his career. His parents, coaches, and several local community leaders were present to witness the young athlete reach another milestone in his promising future.
New Balance, which has been making waves in the basketball world with its growing presence in the sport, sees Haugh as the perfect ambassador for its brand. The deal includes a multi-year endorsement agreement that will feature Haugh in advertising campaigns, exclusive merchandise, and community-focused initiatives, particularly in his hometown.
“This is a dream come true,” Haugh said during the event. “I’m incredibly grateful to New Balance for believing in me, and I’m excited to continue representing the brand as I take the next step in my career. This is not just a personal achievement—it’s for everyone who has been there for me along the way.”
Haugh’s future in the NBA looks bright, and with his new partnership with New Balance, his career off the court is also poised for continued success.